{"id":1020,"date":"2022-08-11T21:43:31","date_gmt":"2022-08-11T19:43:31","guid":{"rendered":"https:\/\/regionydnes.cz\/?p=1020"},"modified":"2022-08-11T21:43:32","modified_gmt":"2022-08-11T19:43:32","slug":"coca-cola-jiz-potreti-podporuje-prague-pride-festival-znacka-tak-vyjadri-to-co-je-zakotveno-v-jeji-dna-sounalezitost-svoboda-a-respekt-k-ostatnim","status":"publish","type":"post","link":"https:\/\/regionydnes.cz\/?p=1020","title":{"rendered":"Coca-Cola ji\u017e pot\u0159et\u00ed podporuje Prague Pride Festival. Zna\u010dka tak vyj\u00e1d\u0159\u00ed to, co je zakotveno v jej\u00ed DNA \u2013 soun\u00e1le\u017eitost, svoboda a respekt k ostatn\u00edm"},"content":{"rendered":"\n

Praha, 5. srpna 2022 \u2013 Praha znovu za\u017e\u00edv\u00e1 unik\u00e1tn\u00ed Prague Pride Festival i s ikonick\u00fdm pr\u016fvodem, kter\u00fd se letos po dvoulet\u00e9 pauze znovu uskute\u010dn\u00ed. Hlavn\u00edm partnerem akce se ji\u017e pot\u0159et\u00ed stala spole\u010dnost Coca-Cola, kter\u00e1 vn\u00edm\u00e1 podporu LGBT+ komunity za naprosto z\u00e1sadn\u00ed, a to jak na lok\u00e1ln\u00ed, tak sv\u011btov\u00e9 \u00farovni. Letos se toti\u017e Coca-Cola stala tak\u00e9 partnerem European Pride. Pro Prague Pride Festival m\u00e1 Coca-Cola dokonce lok\u00e1ln\u00edho ambasadora, kter\u00fdm se stal Adam Pavlov\u010din.<\/strong><\/p>\n\n\n\n

\"\"


Adam Pavlov\u010din_ambasador Prague Pride<\/figcaption><\/figure>\n\n\n\n

Pestr\u00fd program je p\u0159ipraven\u00fd na druh\u00fd srpnov\u00fd t\u00fdden. V pr\u016fb\u011bhu festivalu zavlaje duhov\u00e1 vlajka krom\u011b budovy Nov\u00e9 radnice magistr\u00e1tu tak\u00e9 na hlavn\u00ed budov\u011b spole\u010dnosti Coca\u2011Cola v pra\u017esk\u00fdch Kyj\u00edch. \u201eSm\u011br festivalu Prague Pride se propojuje s na\u0161imi hodnotami. Jsme p\u0159esv\u011bd\u010deni, \u017ee rovnost a diverzita jsou ned\u00edlnou sou\u010d\u00e1st\u00ed svobodn\u00e9ho sv\u011bta, ve kter\u00e9m chceme \u017e\u00edt. Coca-Cola, jako ikonick\u00fd symbol pr\u00e1v\u011b svobody a modern\u00edho p\u0159\u00edstupu, nez\u016fst\u00e1v\u00e1 opod\u00e1l a ji\u017e pot\u0159et\u00ed se aktivn\u011b zapojuje do p\u0159\u00edprav programu leto\u0161n\u00edho Prague Pride Festivalu,\u201c<\/em> \u0159\u00edk\u00e1 Veronika N\u011bmcov\u00e1, Public Affairs, Communications & Sustainability Manager <\/strong>spole\u010dnosti Coca<\/strong>\u2011<\/strong>Cola \u010cR<\/strong>. Vz\u00e1jemnou spolupr\u00e1ci oce\u0148uje tak\u00e9 \u0159editel Prague Pride Festivalu Tom\u00e1\u0161 B\u00edl\u00fd<\/strong>.\u201eDlouhodob\u00e1 a systematick\u00e1 podpora firemn\u00edch partner\u016f je pro festival Prague Pride kl\u00ed\u010dov\u00e1. I proto jsme r\u00e1di, \u017ee je s n\u00e1mi spole\u010dnost Coca-Cola ji\u017e t\u0159et\u00edm rokem a je partnerem, na kter\u00e9ho se m\u016f\u017eeme spolehnout. Letos n\u00e1s \u010dek\u00e1 v\u00edce ne\u017e 150 akc\u00ed v r\u00e1mci celot\u00fddenn\u00edho programu festivalu Prague Pride a v\u011b\u0159\u00edme, \u017ee si z nich vybere opravdu ka\u017ed\u00fd. Vyvrcholen\u00edm festivalu je sobotn\u00ed pr\u016fvod Prahou zakon\u010den\u00fd hudebn\u00edm programem na Letn\u00e9.\u201c<\/em><\/p>\n\n\n\n

Na vln\u011b udr\u017eitelnosti s Coca-Cola aneb Ka\u017ed\u00e1 plechovka se po\u010d\u00edt\u00e1<\/strong><\/p>\n\n\n\n

<\/a><\/a> Cel\u00fd festival spust\u00ed koncert na St\u0159eleck\u00e9m ostrov\u011b, kde si Coca-Cola p\u0159ipravila chill-out z\u00f3nu. Koup\u00ed Coca-Cola produkt\u016f budou m\u00edt n\u00e1v\u0161t\u011bvn\u00edci mo\u017enost podpo\u0159it festival tak\u00e9 finan\u010dn\u011b. Profit z prodeje v\u011bnuje Coca-Cola pr\u00e1v\u011b Prague Pride Festivalu. Osv\u011b\u017euj\u00edc\u00ed n\u00e1poje nebudou chyb\u011bt ani v duhov\u00e9m pr\u016fvodu, kter\u00fd prob\u011bhne v sobotu 13. srpna. Spole\u010dnost Coca-Cola p\u0159ed pr\u016fvodem zajist\u00ed sampling produkt\u016f, kter\u00fd bude pokra\u010dovat je\u0161t\u011b na Letensk\u00e9 pl\u00e1ni. Nezapomenuteln\u00e9 kulturn\u00ed z\u00e1\u017eitky si pak Coca-Cola pro n\u00e1v\u0161t\u011bvn\u00edky p\u0159ipravila na Letn\u00e9, kde bude m\u00edt velkou stage. Krom\u011b hudby v\u0161ak m\u016f\u017eete na Letn\u00e9 obdivovat tak\u00e9 um\u011bleck\u00e9 d\u00edlo nazvan\u00e9 Pixelata, kter\u00e9 vznikne z pr\u00e1zdn\u00fdch plechovek Coca-Cola. Na jeho fin\u00e1ln\u00ed podob\u011b se m\u016f\u017ee pod\u00edlet ka\u017ed\u00fd.<\/em><\/p>\n\n\n\n

Pixelata toti\u017e vznikne nabarven\u00edm a vlo\u017een\u00edm plechovky. \u201eLeto\u0161n\u00ed Prague Pride Festival je v\u00fdjime\u010dn\u00fd, po dvou letech omezen\u00ed se toti\u017e kone\u010dn\u011b uskute\u010dn\u00ed duhov\u00fd pr\u016fvod. Krom\u011b toho jsme nav\u00e1zali spolupr\u00e1ci s neziskovou organizac\u00ed Ka\u017ed\u00e1 plechovka se po\u010d\u00edt\u00e1. Na\u0161\u00edm c\u00edlem je nezanechat po n\u00e1s ani jedinou plechovku,\u201c<\/em> komentuje Dominika Mat\u011bjkov\u00e1<\/strong>, <\/strong>mana\u017eerka projektu ve spole\u010dnosti Coca-Cola \u010cR<\/strong>.<\/p>\n\n\n\n

\"\"

Chill out z\u00f3na Coca Cola na Prague Pride Festivalu<\/figcaption><\/figure>\n\n\n\n


Cel\u00fd Prague Pride Festival se letos orientuje tak\u00e9 na udr\u017eitelnost, proto Coca-Cola nav\u00e1zala spolupr\u00e1ci s neziskovou organizac\u00ed Ka\u017ed\u00e1 plechovka se po\u010d\u00edt\u00e1. Ta vy\u0161le do ter\u00e9nu \u201esb\u011bra\u010de\u201c plechovek. \u201eHlavn\u00edm c\u00edlem na\u0161\u00ed iniciativy Ka\u017ed\u00e1 plechovka se po\u010d\u00edt\u00e1 je podporovat sb\u011br plechovek a recyklaci, a to p\u0159edev\u0161\u00edm v rovin\u011b edukace ve\u0159ejnosti. Nem\u00e9n\u011b d\u016fle\u017eitou sou\u010d\u00e1st\u00ed na\u0161\u00ed pr\u00e1ce je ale i navazovat kontakty a rozv\u00edjet spolupr\u00e1ci s organizacemi s obdobn\u00fdm zam\u011b\u0159en\u00edm, tedy i s v\u00fdrobci n\u00e1poj\u016f. Jsem moc r\u00e1d, \u017ee pro leto\u0161n\u00ed ro\u010dn\u00edk Prague Pride <\/em>spolupracujeme pr\u00e1v\u011b s <\/em>Coca-Cola, kter\u00e1 je hlavn\u00edm partnerem festivalu a bude b\u011bhem cel\u00e9ho t\u00fddne svoje n\u00e1poje na festivalu distribuovat. N\u00e1\u0161 t\u00fdm vybaven\u00fd speci\u00e1ln\u00edmi batohy pom\u016f\u017ee na m\u00edst\u011b nejen re\u00e1ln\u011b plechovky sb\u00edrat, ale i hrav\u00fdm zp\u016fsobem pomoc\u00ed barevn\u00e9 Pixelaty n\u00e1v\u0161t\u011bvn\u00edky na nekone\u010dnou recyklovatelnost hlin\u00edku a mo\u017enosti t\u0159\u00edd\u011bn\u00ed n\u00e1pojov\u00fdch plechovek v \u010cesk\u00e9 republice upozor\u0148ovat<\/em>,\u201c \u0159\u00edk\u00e1 p\u0159edseda spolu Ka\u017ed\u00e1 plechovka se po\u010d\u00edt\u00e1 Radek M\u00e1dr.<\/strong> Coca-Cola si pak pro \u00fa\u010dastn\u00edky p\u0159ipravila vratn\u00e9 Prague Pride kel\u00edmky.<\/p>\n\n\n\n

Coca-Cola vyz\u00fdv\u00e1 v\u0161echny, aby se pra\u017esk\u00fdch Prague Pride oslav tak\u00e9 z\u00fa\u010dastnili. P\u0159ij\u010fte vyj\u00e1d\u0159it svou podporu l\u00e1sce ve v\u0161ech podob\u00e1ch a uka\u017ete, \u017ee n\u00e1\u0161 p\u0159\u00edstup k \u017eivotu je svobodomysln\u00fd.<\/p>\n","protected":false},"excerpt":{"rendered":"

Praha, 5. srpna 2022 \u2013 Praha znovu za\u017e\u00edv\u00e1 unik\u00e1tn\u00ed Prague Pride Festival i s ikonick\u00fdm pr\u016fvodem, kter\u00fd se letos po dvoulet\u00e9 pauze znovu uskute\u010dn\u00ed. Hlavn\u00edm partnerem akce se ji\u017e pot\u0159et\u00ed stala spole\u010dnost Coca-Cola, kter\u00e1 vn\u00edm\u00e1 podporu LGBT+ komunity za naprosto z\u00e1sadn\u00ed, a to jak na lok\u00e1ln\u00ed, tak sv\u011btov\u00e9 \u00farovni. Letos se toti\u017e Coca-Cola stala tak\u00e9 partnerem […]<\/p>\n","protected":false},"author":1,"featured_media":1023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","has-post-thumbnail","category-udalosti"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/regionydnes.cz\/index.php?rest_route=\/wp\/v2\/posts\/1020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/regionydnes.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regionydnes.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regionydnes.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/regionydnes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1020"}],"version-history":[{"count":0,"href":"https:\/\/regionydnes.cz\/index.php?rest_route=\/wp\/v2\/posts\/1020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/regionydnes.cz\/index.php?rest_route=\/wp\/v2\/media\/1023"}],"wp:attachment":[{"href":"https:\/\/regionydnes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regionydnes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regionydnes.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}